The longest running campaign in Ad Council history, Smokey Bear and his famous warning, "Only You Can Prevent Forest Fires," was introduced to Americans in 1944. To renew the important message of wildfire prevention to Americans, Smokey enlisted the help of Bambi. Smokey has an experienced partner in Bambi, who was actually the first face of the forest fire prevention message in 1942. FCB-Southern California, who has worked on the campaign since the beginning, featured Bambi on posters to remind us to be careful with our forests.
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