RobertW - here's some additional information that was passed on to the Fire Safe Council a couple of days ago:
CDF is implementing its new "CAL FIRE" name effective 1-19-07:
1. All new Nomex will be silk screened with the CAL FIRE moniker developed by the committee.
2. All new mobile equipment (e.g. fire engines, bulldozers, emergency crew transports, aircraft, and other vehicles) typically used to meet our fire protection/emergency response and state fire marshal missions will have the CAL FIRE moniker and appropriate striping applied.
3. Use of the CAL FIRE name is appropriate for answering the phone and shall be started immediately - e.g. "CAL FIRE, Alder Point Station." Specific phone answering policies should be addressed by Unit Chiefs at the Unit level for Schedule A contracts to address the customer service needs.
4. CAL FIRE shall be used in the signature block of individual emails. The exact CAL FIRE moniker developed by the committee is available off the Intranet to be copied.
5. Use of the CAL FIRE moniker on new facilities (e.g. fire stations, conservation camps, air attack bases, helitack bases, operational unit headquarters) and/or new signs that are typically used to meet our fire protection/emergency response and state fire marshal missions will be used. Use of "California Department of Forestry and Fire Protection" is still appropriate for facilities such as state forests, nurseries, and others as approved by the director. The committee will be developing a statewide standard to be used for any signs being replaced or upgraded.
It is important to remember that specific designs and methods to implement the CAL FIRE moniker will be developed by the committee; and the units, regions and other functions within CDF are not to implement this moniker until the design and methods have been developed and released. It is also very important to honor the directive of AB1423 not to destroy or alter existing signs, logos, or patches.
Ruben Grijalva, Director
Department of Forestry and Fire Protection
